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Privacy Policy

Effective Date: 05.17.2026

Welcome to Hallow Theory. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase products, or interact with our services.

By using our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:


Personal Information You Provide

When you use our website, create an account, place an order, subscribe to marketing communications, or contact us, we may collect:

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information

  • Order history

  • Customer support communications

Automatically Collected Information

When you visit our website, certain information may automatically be collected through cookies and similar technologies, including:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Referring URLs

  • Pages viewed

  • Website interactions

  • Session duration

  • Advertising identifiers

2. How We Use Your Information

We may use your information for purposes including:

  • Processing and fulfilling orders

  • Providing customer support

  • Managing accounts

  • Sending transactional communications

  • Improving website performance and user experience

  • Personalizing content and marketing

  • Fraud prevention and security

  • Analytics and advertising

  • Compliance with legal obligations

3. Payment Processing

Payments on Hallow Theory may be processed through third-party payment providers, including but not limited to:

  • PayPal

  • Major credit and debit card providers

  • Apple Pay

  • Google Pay

  • Klarna

  • Afterpay

  • Affirm

  • Mobile tap-to-pay services

We do not directly store complete payment card information on our servers. Payment processors handle payment transactions securely according to applicable industry standards.

Please review the privacy policies of these providers for additional information regarding their data practices.

4. Third-Party Service Providers

We may share personal information with trusted third-party providers that assist in operating our business, including:

  • Website hosting providers (such as Wix)

  • Payment processors

  • Shipping and logistics providers

  • Suppliers and fulfillment partners

  • Analytics providers

  • Advertising platforms

  • Email marketing services

  • Fraud prevention services

These providers may access personal information only as necessary to perform services on our behalf.

5. Cookies and Tracking Technologies

Hallow Theory uses cookies, pixels, and similar technologies to:

  • Operate website functionality

  • Remember preferences

  • Analyze website traffic

  • Improve performance

  • Personalize advertising

  • Measure marketing effectiveness

Third-party services, including advertising and analytics providers, may also use tracking technologies.

You may manage cookie preferences through your browser settings. Disabling cookies may impact website functionality.

6. Advertising and Analytics

We may use third-party advertising and analytics services, including:

  • TikTok Ads

  • Google Analytics

  • Meta/Facebook Ads

  • Other advertising or analytics platforms

These services may collect information about your interactions with our website and advertisements.

You may opt out of certain personalized advertising through industry opt-out tools and your device settings.

7. Data Retention

We retain personal information only as long as reasonably necessary for:

  • Fulfilling orders

  • Maintaining business records

  • Resolving disputes

  • Enforcing agreements

  • Meeting legal, accounting, and regulatory obligations

Retention periods may vary depending on the nature of the information and applicable legal requirements.


8. Your Privacy Rights

Depending on your state of residence, including states such as California, Colorado, Connecticut, Virginia, Utah, and others with applicable privacy laws, you may have rights including:

  • The right to know what personal information we collect

  • The right to request access to personal information

  • The right to request correction of inaccurate information

  • The right to request deletion of personal information

  • The right to opt out of certain data processing activities

  • The right to non-discrimination for exercising privacy rights

To exercise applicable privacy rights, contact us at:

info@hallowtheory.com

We may verify your identity before processing requests.

​​9. International Data Transfers

Your information may be transferred to, stored, and processed in countries outside your state or country of residence, including the United States, where data protection laws may differ.

By using our website, you acknowledge and consent to such transfers where permitted by law.


10. Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.


11. Children’s Privacy

Hallow Theory does not knowingly collect personal information from children under the age of 13.

If we become aware that personal information from a child under 13 has been collected, we will take reasonable steps to delete such information.


12. External Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.


13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will become effective upon posting the revised version on this page.

Your continued use of the website after updates constitutes acceptance of the revised policy.


14. Contact Information

If you have questions, concerns, or privacy-related requests, you may contact us at:


Hallow Theory

Email: info@hallowtheory.com


15. Complaints and Supervisory Authorities

If you believe your privacy rights have been violated, you may contact us directly. You may also have the right to lodge a complaint with your applicable state attorney general, consumer protection authority, or other regulatory authority depending on your jurisdiction.

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